Teaser Trailer Analysis of Adulthood

Adulthood represents and will for some time to come everything that is wrong about modern day society. It is a potent reawakening to the realities of the effects of gang violence, drugs and the ‘yob’ culture. Having been relatively cheap to produce, the film itself made a good profit and for a period swept Britain with an abstract craze for quoting lines from the film.

The teaser trailer for this film is a very effective and at the same time interestingly constructed production. The film was praised for its clever use of the camera on a low budget and the trailer certainly ensures the viewer knows this. Every emotion provoking shot is included in a montage of excitement and sounds that create a feeling of complete attachment to the film and its storyline. This is an effect we would like to transfer to our trailer as, even though I have watched the film in its in entirety its teaser trailer made me want to watch it again.

The thing I found most interesting about this particular trailer was how it used its sound, dialog and soundtrack all in convergence. It made sure that my attention was solely on what was happening on screen and therefore entails exactly what is needed to make it a successful teaser trailer. As I mentioned in a previous post this was already a plan of ours and viewing this has more than reinforced the idea. The dialog used throughout gives the outline of the story and has the typical effect of leaving you wanting more. There are also many changes in the pace of the trailer as it gives the different aspects of the storyline and this is a great factor in the absorbing nature of the trailer.

The opening and closing shots in this trailer are particularly memorable and this I think was done purposely to leave an image in the viewers mind with the motive of persuading them to look further into the film and therefore actually watch it when it comes out. This is an idea we intend to borrow and use to our own gain as it certainly, when I showed it to others who haven’t seen the film provoked the intended response.