We have used some existing films as references for our own trailer. By doing this we have established a clearer understanding of the genre and successful ways of advertising this genre.
Many people have watched and often quote films like 'Football Factory' and 'Mean Machine' and after careful analysis of their teaser trailers and theaterical trailers, a clear pattern can be constructed on successful campaigns of past productions.
Through this research we can clearly see that this genre more often than not promotes violence as glamourous. We plan t show violence as a clear negative as this will go against the typical connotations of men only enjoying the 'cool' violent character. This will hopefully also then mean we can possibly broaden the audience for this film and maybe even appeal to areas of the female market.
Should we follow the typical male orientated football fight film we would ver much be limiting ourselves to a niche market and therefore would have to make it suitable for a cult following.
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