Planning of Teaser Trailer (planning and research)

A great deal of thought has gone into how we are going to make our trailer effective and attract the target audience. Whilst we have gone for a niche market with the narrrative, we are also going to include other shots that include wider aspects of the film which will interest a range of people.

We have decided to start the film with slow black and white shots with little background music and a narrative voice to help explain the prologue. This shall last about 10 second and act as an introduction. Then there shall be a key quote from the film, a rememberal line in an iconic shot, and the backing music shall drop. After this a quick colour motage shall prevail in which the narrative of the film becomes clearer whilst still provoking curiosity from the audience. We hope to increase the momentum and pace of the music and shots until it ends with a longer shot from the film. This shall not prove to be an overview but a discreet insight into the film.

We shall end with a date of the movies release, the title and the actors names in the credits. Though this is typical of many teaser trailers, we feel it shall be effective in leaving an impression on the audiences memory.