Target Audience (planning and research)

We have gone to great measures to make this film as appealing to our target audience as possible. We have aimed our film at teenagers and young adults who can relate what life is like in urban areas where turf wars are common occurances. Giving them the right impression is a must if they are to be persuaded to eventually watch our film.

Very little dialogue is used as the teaser trailer focuses mainly on the action shots which are combined in a fast flowing montage. Shots of opposing gangs, and conflict between them are shown repeatedly to show the audience what the film is about. We are going for a niche market which would be of most interest to males, and so have decided not to include many females in the teaser trailer. Shots of the location are included and an extended scene down an alley way is used to give the audience a clearer idea on the narrative. Still shots of the characters are taken and briefly held to inform the audience of the cast, and the film name is left right until the end of to keep the audience in anticipation.

Modern gadgets such as blackberry phones are used along with young characters to show this film is marketed at teenagers. As well as this the music track used would also appeal to youths living in urban areas. The film does look rather dark from the start but we felt this would be a more effective method of conveying the philospophies of the film than to try and use too many enigmas and shifts in time and narrative.