This film is also a crime drama similar to our own which is why I have chosen it to analyse. The narrative follows gang violence in London and uses grime artists and their tracks on the trailer.
The trailer begins with the opening credits of the film company met by the backing track of Tempz- Next Hype, a well known song amoung fans of grime. This instantly attracts fans of the song as they are greeted by familiarity, and so are persuaded to watch the rest of the trailer.
The opening shots are interesting in how they are slow and use a reverse motion. This ties in with the plot on how society has taken a backward turn and now in 2015 things must start moving forward again. The shots are important as they include significant dialogue, a powerful backing rythm, and introduces the main characters but on the back foot. As the pace of the sound and the shots increases simultaneously, we learn more about the situation of the narrative. A character played by grime artist 'Bashy' is heavily advertised to the audience in order to increase the appeal of the film.
As the trailer progresses the characters are seen to be fighting back against their hardships. This something we wanted to incorporate in our own work. Going against the general rules of narrative, we do not start with equilibrium, but with jeorpardy, and this is fought against throughout the trailer to be left hanging in the balance. The dialogue here is extremely important in how the characters are represented to the audience. For example when Adam Deacon's character shouts 'I'm not killing anyone' we cans see he is someone moving against the violence.
Scenes of courtship, clubbing, and a live performance by Tepmz is included after one minute to add a different element of the film. Whilst the previous shots have heavily used the common denominator of males and violence, these shots including amorous activity will attract females to want to watch the film, as will the appearance of an urban celebrity.
The ending of the trailer is most effective in accurately reflecting the nature of the film. Fast montage editing is use in conjunction with the music and every shot is one of someone getting punched or beaten. The name of the film is finally revealed together with the slogan: ''If your not one of us, your a victim'' and it is wrapped up with a slightly longer shot of Bashy the most well known of the grime actors throwing a final heavy punch and then the release date immediately following on screen. The way it is shot is as though it's driving the message into you albeit in a violent manner, and the end sequence definately worked in exciting me about the film.
The technique used is something I would really like us to use in our own teaser trailer, as I feel it works so well in enforcing the message. Furthermore the mise-en-scene used improves the trailer's versimilitude. Things like red buses, grafitti, council estates tell the audience they're in London. The clothes used, especially during the shot of the all black gang really gives an imitidating feel through the use of bandanas, hats , hoodies and other ghetto clothing used. Zoom-in shots of small details such as nike tickets show the urban culture and class of the characters, and these shots also work in drawing importance on cetrtain images (for example close-up of shoes whilst the man is running). The continuity of appropriate clothing, sounds and location is something we shall certainly be checking in our own work on a regular basis.
The film 'Shank' has a big advertising campaign as the grime actor Bashy wrote and sung the theme tune for the film: 'When The Sky Falls'. As well as being a popular tune, the video uses many other grime artists such as Dot Rotten and Giggs in order to show the support and promotion popular faces like these are giving the film. Short clips of the film are also used in the music video to maximise the interest around this film amoung young fans of grime across the country.
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