This Film is due to be released at some point in 2010 but the producers have kept the date disclosed to add the viral marketing campaign they are trying to create. It is a Britsh production and again features many of the cast from the cult classic Kidulthood. This is also a feature that will aid the viral effect of the advertising campaign. The director is Noel Clarke who is becoming somewhat known for creating films in the genre of British Youth Crime and doing so extremely successfully
The trailer is very short even by the typical teaser trailer conventions but this makes the effect much more intense. There are two shots used and little non diagetic sound and the atnosphere created by this technique is most interesting. It makes the audience start contimplating what may happen next more effectively than any other teaser trailer i have seen and therefore makes for hugely effective promotion of the film.
The use of subtitles is interesting in this trailer. Usually and conventionally subtitles are either used to describe the narrative or to introduce a scene. This particular trailer uses them to ask questions of the audience and creates a slightly mysterious style that gives much greater conviction to what has just been viewed on screen.
We plan from looking at this trailer to try to adopt a similar approach to the title sequence. As we found this technique so effective we have decided to boorw some of these conventons and apply them to our own production in the hope that despite our version being longer the effect shall remain the same.
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