Overall Teaser Trailer Evaluation (post production)

We feel that our work followed the typical conventions of a teaser trailer. Though we found it difficult to find enough shots to use for montage editing, we made sure none of our shots lasted more than 5 seconds. This kept the pace quick and the audience guessing. This enigma is another technique we feel we mastered in our teaser trailer. Shots such as Alex picking up the knife and dialogue such as the end quote 'welcome to the neighbourhood' keep the audience thinking about where the narrative may lead.

The voiceover works very well with the opening credits though we feel we should have included some background music at this point. The slogan of the film is included early on and a sketchy release date is revealed as 'this summer'. Only at the end is the name of the film given away and profile shots of the characters are used to raise awareness. In the short term this technique generates audience interest and in the long term including big names in this way helps to sell the film. We used other voiceovers to increase the clarity of the dialouge over the soundtrack which improved the overall quality of the sound. Important phrases of the film were used and we feel the track we used suits the nature of our film perfectly. We were also very pleased with how it fitted the slow introduction to the trailer and drops in time with the 360 rotational shot: the one we feel was most effective.

During the trailer we tried to include as much of the location, which was carefully planned out, as possible. The council estate setting was established early on and I liked how we made good use of grafitti and alley ways to increase the versamilitude of our genre. Another aspect of mise-en-scene we felt we conveyed well to the audience was character clothing. It changed throughout the teaser trailer to show that time had elapsed from one shot to the next. However it was always kept very urban and I think helped us in making Rafid appear as a shady, mysterious and very much intimidating character. This was done mainly through him wearing the bandana over he face which gave the impression that he had something to hide.

The editing process took a while to get right but we feel that in the end we carried it off quite well. We decided not to use complex shot transitions as this made it look unprofessional, so instead stuck to the fade to black/white that are so commonly used in modern day teaser trailers. We also found one quite different shot transition which had a quick flash effect that helped speed up the pace of the shots. By using it several times throughout the trailer we felt we made it our own as we had not seen done many times before. Some shots were sped up and some slowed down depending on the mood we were tryin to create at that particular point.

Overall I think that whilst improvements could definately have been made, we mangaed to produce a professional looking teaser trailer which intrigues the audience whilst keeping them guessing at the same time. Through our use of soundtrack, setting, costume and narrative we believe we have attracted the target audience we were aiming for.