The most previous production of the film King Kong was possibly the most successful. It made a ten times what it cost to make and to the use of CGI footage to a new height. The Director Peter Jackson was critically acclaimed for reinventing an old classic and the teaser trailer more than shows this.
This trailer is longer than most but the effect is not lost through this. It creates a mesmerising sight as the narrative, camera work and editing play a huge role in its success. Forty percent of the film is made up of computerised images and this is what is promoted in the trailer. It is not hard to see that this was the focus of the advertising campaign which proved to be one of the most successful ever. As well as this there is and interesting take on how they put the shots together. Unlike most teaser trailers there is definite following of the narrative and the use of voiceovers from the film during shots that do not actually contain these is very effective in also giving the editing a form of montage and yet still following the narrative.
What is also effective is the use of sound and how it always seems to relate to the on screen activity. The mood music works extremely effectively and transfers the meaning of the scene to the audience with ease. This is a technique we may try to us in our production but could possibly find hard due to the use of a soundtrack and voice over dialog.
I also found the use of props and costume very realistic in this trailer. I believe that the more realistic a film appears the more the audience can emotionally connect with the narrative and therefore I shall be considering these elements very carefully in my own production and casting.
The use of a very vague release date for the film was an interesting technique as it leaves the audience to find out the rest and want to know more. This shall be used in our production as it adds to the compatibility of the teaser trailer and the conventions that go hand in hand with it.
This trailer is longer than most but the effect is not lost through this. It creates a mesmerising sight as the narrative, camera work and editing play a huge role in its success. Forty percent of the film is made up of computerised images and this is what is promoted in the trailer. It is not hard to see that this was the focus of the advertising campaign which proved to be one of the most successful ever. As well as this there is and interesting take on how they put the shots together. Unlike most teaser trailers there is definite following of the narrative and the use of voiceovers from the film during shots that do not actually contain these is very effective in also giving the editing a form of montage and yet still following the narrative.
What is also effective is the use of sound and how it always seems to relate to the on screen activity. The mood music works extremely effectively and transfers the meaning of the scene to the audience with ease. This is a technique we may try to us in our production but could possibly find hard due to the use of a soundtrack and voice over dialog.
I also found the use of props and costume very realistic in this trailer. I believe that the more realistic a film appears the more the audience can emotionally connect with the narrative and therefore I shall be considering these elements very carefully in my own production and casting.
The use of a very vague release date for the film was an interesting technique as it leaves the audience to find out the rest and want to know more. This shall be used in our production as it adds to the compatibility of the teaser trailer and the conventions that go hand in hand with it.
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