One of the great things about our overall campaign is that every product compliments the other two. None make sense unless you have seen the other two. This technique was purposly done to raise the profile of our campaign in general. Therefore in a sense our ancillary tasks are just as important as the the main production task.
Each and every part of the campaign has been planned carefully to produce a domino effect that ultimatly leads to anyone who has viewed all three products beeing drawn into watching the film when it is released. We believed this to be quite a unique technique and havent seen any other group produce the same effect in the audience feedback tasks we have participated in.
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