The Marketing Campaign (Post Production)

The three pieces of work that we produced ultimately all work as one when you consider how they advertise the film. Marketing is about reaching out and grabbing as many customers as possible, and we believe we have achieved this by applying our film to different forms of media. The teaser trailer would feature in cinemas, on the internet and possibly some television channels, meaning it would mainly be seen by a younger audience. The film poster would be seen on buses and phone boxes, and so available to all members of the public. The magazine we used was 'gentleman's quarterly,' meaning males of varied class and different interests would find out about the film. So despite aiming our film at a specific audience, it would in theory make itself known to just about everyone, and word of mouth is a great way of creating hype, whatever the subject matter.

The teaser trailer gives the audience indicators of the narrative and characters as a build up but never really gives away an end result. This would spark interest from the audience who would want to research into the film to find out a more detailed account of what it's about.
The three main characters introduced here also appear on the magazine front cover and poster. The poster is very discreet but holds a firm ground in how it reflects the attitude and sincerity of the trailer. The name and slogan of the film are established most effectively through this as they are the only pieces of text that appear on the poster.
Meanwhile the magazine front cover shows it as an exciting upcoming cinematic event of great importance, just through the fact it dominates a highly respected magazine's front page. The way the cameraman/director is included in the shot as well as the actors, and also Rafid Valenciano's thoughtful pose suggests a more behind the scenes look at the film. The exclusive interviews that are adveritsed adds a very personal touch between viewer and actor as they can find out more about the opinions and inspirations behind the characters and narrative through this.

The way in which we linked these three pieces was by no means a coincedence. Each one gives away something slightly different about the film despite all selling the same product. Similarities can particularly be drawn between the poster and magazine front cover which correspond each other well in two ways. We purposely chose the same grafitti backdrop for the images as this not only sets up the film as very urban, but can also be easily recognised by the audience who would instantly think of 'West 10 Reloaded' whenever they saw either of the pieces. This location is also included in the trailer itself which would remind them of the poster/ magazine and vice versa, keeping it in their minds. The way in which the same 3 characters feature in all 3 is another example of this, and this would mean they would quickly become familiar faces in the world of cinema. Therefor we feel the campaign works well as each product compliments the other whilst offering something different; thus generating maximum interest and imposing itself upon a variety of audiences.