Evaluation of our Teaser Campaign

Our campaign consisted of a Teaser Trailer for a future film, a teaser poster and a magzine front cover. We have researched and investigated how to produce the best products and have after completion had an audience feedbacjk survey tell us what we did well and not so well.

Teaser Trailer

I believe our teaser trailer was the strongest and most influetial element of our trailer. It Consisted of a range of techniques used to promote the film, its genre and any subsiduary texts that shouls come into existance.

We did this by tring include as much on screen action as possible but not holding a shot for longer than five seconds. I have seen this technique used by alot of teaser trailers and it works to reat effect. We also wanted to include a memorabl;e soundtrack to fit with this screen action. We therefore ensured that the tempo of the song was quick enough and drops in the just the right places.

As far as costume goes we used genaral urban wear to produce our desired effect. The genre we chose was hard to make stand out as far as costume and mise-en-scene go but we felt it best to keep it realistic.

Teaser Poster

Our teaser poster simply backs up our teaser trailer. The images look as if they could ahve been taken directly from the film. We have ensured we keep the costume the same so as to keep the reality of time.

We used fonts very effectively on this product. We feel the font and colour dictate alot to the audience so we spent a long time perfecting this element of the product.We also included some film companies aswell as a tag line to promiote the film further and to keep to the realism of an advertisement campaign.