Voiceover Evaluation Task- Alex Cox

This is a short clip of me discussing some of the elements that we brought together to create our production. It is also an evaluation of the campaign in general.

Final Post of my Thoughts (Post Production)

Through what people have told us I am satisfied that the end product is a successful one. I am also aware of the improvements that could have been made to our work, and can take these factors on board before next starting a project of this scale.

Due to the time limit that we were working to, and the fact we taking multiple shots of each shot so we could later pick which one was most effective, we were a little rushed to say the least. On top of this with it being a teaser trailer we had to include much more shots than we were used to, as apposed to fewer, more extended shots, as with previous projects. It did at times become challenging to fit this all in and focus on aspects such as lighting and scenery at all times, so i can appreciate and accept the points being raised. We do not feel this slight lack of concentration however damaged our overall production too severly as we are extremely pleased with the quality of the shots we dedicated so much time and effort to, and we feel this reflects our commitment to the teaser trailer.

I have learned a lot about the technology used to create media films and other products and enjoyed how interactive the blog is. I have watched many other groups teaser trailers and made comments on what I think their strengths and weaknesses are and am pleased to see other people take the time to evaluate our own, as this all helps in the long run. I feel my personal level of creativity has progressed since the beginning of the coursework, and am looking forward to expanding on these ideas at higher education.

The university course i have applied for uses media and representations as it is largely based around television, radio, and newspapers. Therefor the skills that I have learned over the last two years are going to be of great importance as I go into university, with the vision of a career in the media industry becoming ever more clearer.

Further Audience Feedback (Post Production)

First of all one of our external actors, Rafid Valenciano uploaded the video onto facebook, a popular social networking website. This came up on Matt Rayburn's page, where friends and fellow students could easily share their comments and opinions.

Next i went a step further and asked for people's views on my status, as a way of gaining extra audience feedback, as my print screen above shows. My friend Markus who is also a media studies student at another school was kind enough to share his opinion on our work. This form of media convergance is a good way of getting broader ideas and displaying them on my blog. It is interesting to see how the different platforms and technologies can be interlinked to our advantage.

The Marketing Campaign (Post Production)

The three pieces of work that we produced ultimately all work as one when you consider how they advertise the film. Marketing is about reaching out and grabbing as many customers as possible, and we believe we have achieved this by applying our film to different forms of media. The teaser trailer would feature in cinemas, on the internet and possibly some television channels, meaning it would mainly be seen by a younger audience. The film poster would be seen on buses and phone boxes, and so available to all members of the public. The magazine we used was 'gentleman's quarterly,' meaning males of varied class and different interests would find out about the film. So despite aiming our film at a specific audience, it would in theory make itself known to just about everyone, and word of mouth is a great way of creating hype, whatever the subject matter.

The teaser trailer gives the audience indicators of the narrative and characters as a build up but never really gives away an end result. This would spark interest from the audience who would want to research into the film to find out a more detailed account of what it's about.
The three main characters introduced here also appear on the magazine front cover and poster. The poster is very discreet but holds a firm ground in how it reflects the attitude and sincerity of the trailer. The name and slogan of the film are established most effectively through this as they are the only pieces of text that appear on the poster.
Meanwhile the magazine front cover shows it as an exciting upcoming cinematic event of great importance, just through the fact it dominates a highly respected magazine's front page. The way the cameraman/director is included in the shot as well as the actors, and also Rafid Valenciano's thoughtful pose suggests a more behind the scenes look at the film. The exclusive interviews that are adveritsed adds a very personal touch between viewer and actor as they can find out more about the opinions and inspirations behind the characters and narrative through this.

The way in which we linked these three pieces was by no means a coincedence. Each one gives away something slightly different about the film despite all selling the same product. Similarities can particularly be drawn between the poster and magazine front cover which correspond each other well in two ways. We purposely chose the same grafitti backdrop for the images as this not only sets up the film as very urban, but can also be easily recognised by the audience who would instantly think of 'West 10 Reloaded' whenever they saw either of the pieces. This location is also included in the trailer itself which would remind them of the poster/ magazine and vice versa, keeping it in their minds. The way in which the same 3 characters feature in all 3 is another example of this, and this would mean they would quickly become familiar faces in the world of cinema. Therefor we feel the campaign works well as each product compliments the other whilst offering something different; thus generating maximum interest and imposing itself upon a variety of audiences.

Overall Evaluation

I feel that in general we have met every aspect of a teser campaign. Each of our texts is reliant on another and we dont give much of the narrative away but just enough to create interest in the rest. We didnt base our magazine front cover on that of film magazine such as empire because we felt that that was to much of a niche market. We therefore considered a more general brand as this would reach a wider audience and not limit the potential sucsess of the production.

There are elements we would improve aswell such as the quality of our editing and the use of greater effects on the teaser poster. However we ran out of time to imrove these and therefore there is still room for improvement but on a whole i believe our campaign to have been a successful one.

Evaluation of costume props and mise en scene

These elments are all integral to the reality of a production. It is generally thought to be important to simulate the situation you are producing realistically and make the audience believe that it really has happened. This is why we believed that we should dress our characters in a normal way but still maintain the link to genre. I feel we did this very effectively and what is happening on screen looks as if it really would happen on streets just like the ones the viewers would live on.

In terms of props we tried to limit this to the very minimum you would expect a youth in todays society to possess such as a mobil again to add to the reality. We did use a knife to provoke the thought of violence in the audiences mind and this then lead us to simulated aggression later in the trailer. We felt it important not to advertise actually using the knife as this is a very tender issue in Britain currently.

In terms of the chosen scenery we tried to ensure that each shot had a different location to create a sense of large scale drama that we desired. We have since been told that this is exactly what the trailer put across and that maybe we should alter the type of scene we base some of our shots in. To improve, this is what we would do.

Every Product In Our Campaign

One of the great things about our overall campaign is that every product compliments the other two. None make sense unless you have seen the other two. This technique was purposly done to raise the profile of our campaign in general. Therefore in a sense our ancillary tasks are just as important as the the main production task.

Each and every part of the campaign has been planned carefully to produce a domino effect that ultimatly leads to anyone who has viewed all three products beeing drawn into watching the film when it is released. We believed this to be quite a unique technique and havent seen any other group produce the same effect in the audience feedback tasks we have participated in.

My Production Storyboard

Sheet 1

Sheet 2

Sheet 3

As our production work progressed we added shots that are not on this original plan for the production. We did however include all the shots displayed on this original copy aswell as the editing in the boxes next to each picture.

By Alex, Matt H, and Matt R.

Evaluation Task

This shot was one of the only shots we did that took one take. We felt it neccessary to hold it for a little longer than the others to add to the effect of a long shot. This was taken in the same locationan as the rest of our shots. we felt it was a an effective idea to put it in black and white to give it a darker feel as this was the desired effect.

This shot was taken a the first of a three shot sequence. We felt a mid shot was appropriate to give a general view of the scene aswell as the character. This was an unusual technique to use in a teaser trailer but we felt the sequence was approriate to give the audience an insight to the narrative. The fact that the alleyway is quite narrow also means that the shot looks almost surreal at points contributing to the idea of helpness which was the intended message in this shot and sequence.

This shot was an interesting one. It took a number of attempts to get right but we felt it was quite original. The content of the shot is a full 360 degrees around the two subjects and gives the intention of violence an extra edge that makes it particularly effective. The shot idea was originally gained from the film adulthood but we adapted it to fit our own purposes for the trailer.

This shot is possibly one of the more aggressive and threatening of the trailer. It uses the simple camera movements of a sideways pan to follow the action on screen. We used low lighting to raise connotations of a darker scene and the action on screen suggests this.

This shot is a low angled shot and again was part of a three shot sequence. We later added a voice over for the dialog as we considered this to be a good use of time. It vastly improved the quality of the general sound and ensured that any interference was illiminated. we held the shot a little longer than we did for others as it is a pivotal moment in the films narrative. It is also a very heavily lit shot so every elment of the cosyume had to correct.

This was a particularly hard shot to get right. As its an extreme low angle it was impossible for the person operating the camera to see the shot. Therefore it was down to guesswork how to do the shot. eventually we got it right however and we feel the end product was worth it. We didn't use a voice over in this shot as the subject was so close to the microphone we didnt feel it neccessary. The light from behind also gives a silouette effect which contributes to the mood created.


This is second shot of a two shot sequence and is the last longer shot og the trailer. It is held for 3 seconds and we decided on a mid shot as it helps include everything we wanted in the shot. We also used a small pan movement to follow one of the subjects out of the scene towards the end of the scene.

This is everyones favourite shot of the production. It is possibly the shortest shot but involves the subject punching the screen of the camera and the relaease date appearing as a result. we borrowed the idea from the teaser trailer for 'Shank' and we personally feel we easily matched the quality. The camera is in a low angle position and we did this to get the sky in the background as back lighting. This effect is possibly the most fitting for any shot in the entire production.

This shot is a long shot of one of the characters. It is used as a mood shot at the very beggining to set the genre of the production aswell as give a hint to the general content. This is before the soundtrack drops and is used as an oppertunity to build a mood in the trailer. We believe this worked effectively and created the mood intended.

By Alex, Matt H, Matt R.

Our Teaser Poster

Magazine Front Cover (post production)

Editing Analysis

The editing software was changed this year and therefore meant that the process was completly new to us. This however, was only small issue to overcome and the combined use of the Fruity Loops music technology meant that there was a definite improvement in the quality of the final result.

We tried to ensure that we created a montage effect that leave the audience in confusion as to what they had just seen. This would then lead to a mass nterest in the films narrative and genre producing a much higher profile for the film and its market.

The transitions used are generally the same ranging between fade to black and a simple cut to ensure the trailer is not to complicated in its approach. We also edited the light balance in many of the shots to create different effects to our own purposes such as creating darker scenes to procure deeper emotion.

Mixing the sound with the trailer was a difficult task as during priods of dialog we had to fade it in and out perfectly so as to keep each file audable. This meant literally having to mix the two together andraising the volume of each where appropriate.

If we had more time we would improve the order in whic we placed our shots. we found later that there were better ordrs in which the shots fitted but due to lack of time were unalble to do so.

Analysis of Camera shots, angles and transitions.

Our production of a teaser trailer had many interesting elements that helped it fit into the teaser triler conventions aswell as insuring it hd its own unique sales points. The camera work was a key factor in creating these effects and we felt that as this can often be the most acclaimed area of a production it was very important we delivered a range of meaningful and interesting shots, angles and transitions.

As we failed in our ancillary task to include a 360 degree angle shot we wanted to include it in this production. It took many attempts to get the overall speed, height and width of the shot perfect but in the end alongside the transition e have used the shot is very impressive. We did also alter the speed of the shot later in the editing suite to produce a more flowing effect.

We also tried to ensure that all of our shots lasted no longer than five seconds as the idea ofour trailer was to create a fast flowing montage of shots that leave alot of unanswered questions about the film itself. The use of the cut and fade to black shot transitions assisted in this desired effect as the rapid change of scene produces a rapid change of emmotion.

The final shot of the trailer is possibly the most impressive. The idea was actually borrowed from the trailer of the recently released 'Shank'. The idea is to give the genre and the release date of the film away all in one shot. we believe wecreated this effect perfectly and actually managed to make look as if it was professionally done.

As far as what we would improve goes we feel that there are certain shots that could have be improved through a different use of angles. The connotations raised by some of the shots are those we intended to create and therefore it affects the purpose of the trailer and narrative. Although this is not a major problem it still leaves much out of place within the trailer and should we get the oppertunity we would certainly make ammendments.

Production Evaluations (post production)

Film Poster

We spent a long time creatin a film poster which would stand out in a crowd and leave a lasting image in the head of passers by. To do this we had to make it bold, colourful, and eye catching. We used photoshop to add layers; distorting the edges of the of the image and outlines, and increasing the saturation and contrast of the colours. The image we used lets the audience knows what the charcters are about, with Alex the main character frowning at the front with his arms folded. The other two characters are situated either side of him in an agressive stance. This creates a very serious mood which is reinforced by the bold lettering and font of the title of the film. 'West 10 Reloaded' is slapped straight across the middle of the poster and is very upfront.

'Britain's most dangerous postcode' the main quote of the film is located above it at the top of the page in smaller slanted typeface to leave the importance with the title. Film company logos are also included at the bottom of the page as we felt this would improve the realism of the poster, and works in further advertising the film. The basic, simplistic approach works well as it does not give too much away and delivers the main points across- the name and the characters of the film.

Magazine Front Cover

This was relatively difficult to produce as we knew we had to include many different things. As well as aqdvertising the film we had to also involve the use of promotions, competitions, etc to persuade people to buy the maagzine. The magazine front cover uses a much less agressive photo and also includes me, the cameraman, to let the audience know that this takes a far more technical approach to the film. Behind the scenes coverage and actor interviews are also put across boldly and at angles to interest the reader.

As with the magazine front covers i have analysed the bar code, issue number and price were all included in smaller font and without colour to keep the interest with the film being advertised. Heavy use of punctuation, alliteration and other literate techniques are used with the text to to attract an educated audience.

Audience Feedback (post production)

After posting our production work on Facebook.com I have been able to gain feedback form family and friends of different ages. The general concensus was that it was very well put together but the narrative lacked imagination and creativity.

The older audience seemed as little more suprised by what they saw whilst younger viewers made close comparisms to similar film such as 'Kidulthood'. However both males and females seemed equally interested by the film despite it being far more male orientated. The most praise came for the final 20 seconds of footage due to the build up and then sudden drop of the pace and action of the trailer.

Having taken the comments on board I appreciate that these form of crime dramas are often seen as formulaic and need something to mix them up. However we felt that postcode wars and conflict between rival gangs is a contempory issue which is becoming more controversial by the day. It is often highlighted in the press and I think to adress the situation full on and not glorify the culprits by creating a bad representation of their criminal lifestyle makes for a very interesting film.

Improvements that could have been made to Teaser Trailer (post production)

If we were to do this again there would be some changes that I would make. More time would be spent in the planning process to help avoid the mistakes that we made.

Much of our teaser trailer is shot in the same place on an overcast day outside. I think more variation here would have worked in making it more interesting, maybe using a variance of night and day shots.

Also we were limited with the amount of actors we could use. I think casting more characters would have been a good idea, maybe including more females as this could have worked in attracting a wider audience. From here different elements of the genre could have been implied meaning our trailer would not just rely on the violent aspects.

We were also unaware of the props that could be used during the film. Therefor only one knife was included throughout. We would have used more weapons as props (not to actually be used but to give an implied usage) to increase the intensity of the teaser trailer.

Overall Teaser Trailer Evaluation (post production)

We feel that our work followed the typical conventions of a teaser trailer. Though we found it difficult to find enough shots to use for montage editing, we made sure none of our shots lasted more than 5 seconds. This kept the pace quick and the audience guessing. This enigma is another technique we feel we mastered in our teaser trailer. Shots such as Alex picking up the knife and dialogue such as the end quote 'welcome to the neighbourhood' keep the audience thinking about where the narrative may lead.

The voiceover works very well with the opening credits though we feel we should have included some background music at this point. The slogan of the film is included early on and a sketchy release date is revealed as 'this summer'. Only at the end is the name of the film given away and profile shots of the characters are used to raise awareness. In the short term this technique generates audience interest and in the long term including big names in this way helps to sell the film. We used other voiceovers to increase the clarity of the dialouge over the soundtrack which improved the overall quality of the sound. Important phrases of the film were used and we feel the track we used suits the nature of our film perfectly. We were also very pleased with how it fitted the slow introduction to the trailer and drops in time with the 360 rotational shot: the one we feel was most effective.

During the trailer we tried to include as much of the location, which was carefully planned out, as possible. The council estate setting was established early on and I liked how we made good use of grafitti and alley ways to increase the versamilitude of our genre. Another aspect of mise-en-scene we felt we conveyed well to the audience was character clothing. It changed throughout the teaser trailer to show that time had elapsed from one shot to the next. However it was always kept very urban and I think helped us in making Rafid appear as a shady, mysterious and very much intimidating character. This was done mainly through him wearing the bandana over he face which gave the impression that he had something to hide.

The editing process took a while to get right but we feel that in the end we carried it off quite well. We decided not to use complex shot transitions as this made it look unprofessional, so instead stuck to the fade to black/white that are so commonly used in modern day teaser trailers. We also found one quite different shot transition which had a quick flash effect that helped speed up the pace of the shots. By using it several times throughout the trailer we felt we made it our own as we had not seen done many times before. Some shots were sped up and some slowed down depending on the mood we were tryin to create at that particular point.

Overall I think that whilst improvements could definately have been made, we mangaed to produce a professional looking teaser trailer which intrigues the audience whilst keeping them guessing at the same time. Through our use of soundtrack, setting, costume and narrative we believe we have attracted the target audience we were aiming for.

Software and Equipment used for our coursework (post production)

To make our coursework as effective as possible we have had to experiment with a range of familiar and unfamiliar products. This broad diversity in filming equipment and editing software has led to us being able to improve our main piece from the early stages of our auxillery task.

The programmes I have used are Youtube.com, Abobe Premiere 7, Adobe Photoshop 9, Internet Blogger, Microsoft Word, Facebook.com. There has been a noticeable progression in editing from the old ULEAD sotware we used last year. The internet websites I can use freely and easily and helped me to analyse clips and upload videos.

The equipment I have used included Tripod, Mini DV Camera, Tape, Microphone. I have enjoyed using some of the new technology and now feel more confident in using it for future projects.

Shot Evaluation of Teaser Trailer (post production)

We tried to fit in as many shots as possible to get a good range of angles, whilst at the same time only using them when neccessary during the trailer.

For example a close up of the knife that Alex picks up in the phone booth is used to show it's importance in the narrative. How it is used is not yet clear so this shot was also very ambiguous for the audience. Over the shoulder 180 degree rule was kept during shots which included dialogue so as not to disorientate the audience. The scene in the alley-way uses continuity editing to show both characters points of views and reactions to the situation. Though this shot is extended we feel it keeps the flow of the scene moving at a good pace.

We have borrowed two shots from other films of the same genre, whilst manipulating them to suit our own film. The 360 rotation shot from 'Adulthood' is used again at a dramatic point in our film, though we have personalised it by making it low angle and slowing it down to create the effect we were trying to achieve with this. Low angle is prodominently used throughout the teaser trailer to emphasize Alex as the more powerful character holding the most authority. The opposite - high angle - is therefor used regularly for Matt's character (e.g. during the scene in the basketball court) to make him look like the more vulnerable one.
The final shot in which Alex punches the screen ends the trailer in a very aggresive manner, which we feel really works well in putting the point of the film across to the audience. It is taken from 'Shank' though we have zoomed in slightly to make the shot faster and more of a shock to the audience who would not expect it.

By incorporating these two iconic shots into our trailer we are raising the profile of our own film as people will recognize these shots. However by making simple changes to them we have created something new which I feel adds to the originality of our trailer.

Analysis of Empire Magazine Front Cover (post production)

Empire is a well recognized film magazine on a global scale. Therefor it can often afford to put the main image over the top of the magazine name as it is such a well known brand, which not many magazine companies can get away with. This also results in greater advertising of the film the image is representing, which in this case is the new release of 'Clash of the Titans', as it appears to be pushed out of the page and into the reader's focus.

Whilst the striking photo somewhat steals the show, there is still a lot to be seen on the front cover. At the top of the page there is an advertisement for free posters, which is published in bold and even highlighted as this will obviously encourage the reader to buy the magazine. Other similar techniques include the captions 'exclusive interviews' and '30 years of alien' (the 'alien' section will appeal to that particular fan base) which are used by the publisher to entice the audience to read on as they prove to be the main selling points of the magazine. Superlative adjectives such as 'first' and 'hottest' really work in making this magazine sound top of the range despite it having close competitors.

The magazine front cover works in hand with the film being advertised as the font of 'Empire' has been edited to suit the style of the film with a fiery effect. This emphasizes the film as one of great influence and importance to not only the brand but the film fanatics out there as well. The title of the film appears next to the image which clearly dominates the front cover, not only with its size but also the position of the character, the way in which he holds his sword, and the extent to which the light shines on his face. This effect would obviously please the film producers and direcors as lighting, props, costume and setting are all exposed in this one image.

Smaller details such as the barcode, price and date of the magazine are all included and are vital in making the magazine look proffesional. We shall certainly use this technique in our own work to increase the realism established by the front cover.Overall this magazine front cover looks busy with information but crucially evades looking messy which could well be the key to it's success. The use of one main image and two much smaller ones gives a clear idea on the magazine's main focus, and the well arranged text gives the audience a peek into the content of the magazine. Little is given away on the narrative of 'Clash of the Titans' though it is still made to look and sound like an epic film.

Analysis of 28 weeks later Film Poster (post production)

The poster uses a very bold colour to initially attract the reader's attention. The crimson red is an obvious representation of blood and is a strong metaphor of the gory horror narrative that the film follows. The contrast of the white to red used for the eyes and the title is a major give away of the break from normality that the film follows, giving the effect that the blood is taking over.

There is only one image used which is a close up of a person's face wearing a gas mask. This is reminiscant of a world war 2 image which automatically makes the reader feel uneasy, due to the connotations of people being gassed. This knowledge is universal amoungt generations young and old meaning any age of reader can understand and appreciate the sincerity of the image. The feeling of a war or a battle is conveyed through this which ties in with the narrative of zombie vs human. The mask also acts as a way of informing us of the backbone of the storyline which is the spread of the 'rage disease', which has the ability to turn people canabalistic, and peoples attempts at fighting the disease. Other more subtle narrative indicators such as the diffrence in eye colours keep the reader guessing the meaning behind it and what importance it may play in the plot.

The film title is displayed in a relatively central position and uses a bold font meaning it stands out clearly. A slogan is also displayed at the top centre of the page also in white meaning it cannot be missed. 'When days turn to weeks' links this film to it's hugely successful predecessor and is pragmatically very clever due to the hidden meaning it shares with viewers of the last film '28 days later'. The play on words works well in exciting the audience on the latest installment of the film.

The overall layout of the poster creates a big impact and it's simplicity means it is likely to stay in the reader's mind. The important points are clearly put across whilst subtle clues are cleverly implemented. Through the techniques described this film poster achieves everything a film poster aims for and so we may well use this style in our own poster.

Our Unique Selling Point

Our unique selling will always be the hype that is created whenever a film like ours is realeased. The young generations have a real fascination towards crime genres involving their own age group. Therefore we have tried to make it as easy to relate to as possible. We used the Kidulthood film as a role model as the following of this film is still huge some 7 years after its release as a low budget brittish film.

Our poster is simple and can be easily viewed and read. this ill therefore appeal to our target audience who are of the younger age. We have recreated certain shots from films that have alot of poularity to try and bolster the profile of our own film. These shots are obviously in different context but we felt using the shot might increase our films popularity.

Evaluation of our Teaser Campaign

Our campaign consisted of a Teaser Trailer for a future film, a teaser poster and a magzine front cover. We have researched and investigated how to produce the best products and have after completion had an audience feedbacjk survey tell us what we did well and not so well.

Teaser Trailer

I believe our teaser trailer was the strongest and most influetial element of our trailer. It Consisted of a range of techniques used to promote the film, its genre and any subsiduary texts that shouls come into existance.

We did this by tring include as much on screen action as possible but not holding a shot for longer than five seconds. I have seen this technique used by alot of teaser trailers and it works to reat effect. We also wanted to include a memorabl;e soundtrack to fit with this screen action. We therefore ensured that the tempo of the song was quick enough and drops in the just the right places.

As far as costume goes we used genaral urban wear to produce our desired effect. The genre we chose was hard to make stand out as far as costume and mise-en-scene go but we felt it best to keep it realistic.

Teaser Poster

Our teaser poster simply backs up our teaser trailer. The images look as if they could ahve been taken directly from the film. We have ensured we keep the costume the same so as to keep the reality of time.

We used fonts very effectively on this product. We feel the font and colour dictate alot to the audience so we spent a long time perfecting this element of the product.We also included some film companies aswell as a tag line to promiote the film further and to keep to the realism of an advertisement campaign.

How effective is our overall product?

Our advertisment campaign has many striong links that then go on and lead to an almost viral effect. If one product is consumed then it requires the others to fit together correctly therefore raising the profile of the film. This means our production fits confortably around the advertisment campaign element.

As a general product i believe our material is a very effective way of gaining popularity and the following of a film. As i mentioned earlier there are links between the tree texts we have created and they all require at least on other text to mak any sense at all. There are mainly focused links between the main product and the ancillary texts and the promotion of the product in general is raised due to the link idea and create a postive connection between the texts.

Our audience feedback would suggest all these points abd this is why we belive our advertisment campaign to ba a success.

Comments On Audience Feedback

Our reaction to the audience responses was slightly suprised but in agreement. We all believed we could have included more action within the trailer but due to limited time had no other option. The strengths of our film that were identified were all elements we were trying to make stand out.

As a production after reading the audience feedback survey we all believe we could improve our work greatly with the results. The strengths identified can be restructured more often in the trailer and the weaknesses replaced or corrected where possible.

Something i have heard prior to the survey is that all our filming looks like its in the same locaton. If we were to repeat this task we would ensure that there are a greater range of locations that we would film in.

Our Audience Feedback Questionaire

Our questionaire consisted on five questions which were to be answered in some detail. Here are the five questions:

What were the films strengths?

What were the weaknesses Of The Film?

How does the trailer challenge convetional views and beliefs?

What could have been done better?

After collaborating the results we got the following points.

Question 1

The camera angles used were varied and often very professional looking.

The soundtrack fits perfectly with the screen action.

There is a varied length of shot time adding to the montage effect.

Question 2

Some of the voiceovers don't sound entirely in character and dont fit with what is going on on screen.

The film appears to follow a narrative and then suddenly doesn't have any continuity at all. This is quite confusing.

Question 3

The film offers a insight into some racially directed sterotypes of the youth culture.

It follows many older generations thoughts on the younger generations today.

Has many key features that would challenge the idea of youth crime and violence.

Question 4

Some of the editing could have been improved to create a more flowing production.

There were too many shots of people walking around and not enough of the action in the film.

Produce an even wider range of camera shots and angles.

Programmes Used Throughout Production

Throughout our production we have generally stuck to using the same programmes for every task. (Ancillary and Main)

Programmes we have used:

Youtube

Abobe Premiere

Adobe Photoshop

Fruity Loops 9

Internet Blogger

Microsoft Word

Because of this we believe our understanding vastly improved and so did the quality of our production work.

Evaluation Of Equipment

This is the model of camera we used to film our teaser trialer and the photos for our poster and magazine cover.

Tripod. Used to create a steadier shot and to film difficult angles.

Microphone. Used to record our voice over dialod and soundtrack.

Adobe Premiere. Used to edit our footage once finished.
Fruity Loops mixing studio. Used to create the soundtrack in trailer.

Audience Feedback

Our Pitch is the very last. Just to save time.

Locations of our production work (Marking purposes)

Our teaser trailer is on matthew harrops school area in My Documents due to us being unable to upload it to the blogger.

Our teaser poster is in a similar place only in Matthew Rayburns School Area.

Our Magazine cover should be uploaded by the time you come to mark this.

Empire magazine analysis

The noticable feature of Empire front covers is the contrast between text and imagery. The text completly complements the images and gives brief statements encouraging the audience and cosumer to read on. Aswell as having one main story they also offer many sub stories that amy also appeal to the reader as a commercial product with a need to make money.

What is also noticable is the constant mention of popular actors and directors to further entice the audience to consume the product. The gneral format is simple but at the same time dure to the use of colour it appears busy and almost gives the effect of bursting with 'you' want to read and hear about.

The inclusion of article in film magzines boosts the potential success of a film massively as the ratings go up because of another branch of unforced advertisement. It comes across as impartial but realistically it only displays the film that are believed to be sucessful.

We plan to adopt the use of colour and a busy front cover but at the same time ensure our production is the main focus of the page. The layout is important but if it is more noticable than the article then the production fails. We also plan to adapt the choice of shot used to a more conversational appearence as to encourage the reader that the film isn't all about violence.

G.I Joe Teaser Poster Analysis

The teaser poster for the film G.I Joe was possibly one of the most memorable in my eyes. There is almost no text and the entire profile of the poster is based around the image and title. This works to great effect as audiene knows nothing of the film other than this almost mocking image that denies the viewer any real insight but just makes them consider the appeal enough to investigate it further.

Th costume appears to be the focus of the poster and this is made apparentmost of the poster focusing on this. There are suggestions of the genre through the inclusion of a weapon being held which is often an effective trait of teaser posters and can be traced back a long time.

The colour of the background in comparson withe the character in the shot is interesting as it raises some connotations as to his alligence to good or bad. This is something we may consider in our own production.

In our own production we plan to follow the use of the characters being the focus of the poster idea. It appeals to an audience to see famous faces in a film and this would aid the advertisment potential of our campaign hugely. We also plan to make the \title the sub focus of the product as it is after the selling point of the film.

One thing are planning on doing is leaving the date completly. Not even saying coming soon as it completly dives into the mystery of teaser posters.

Fonts and Colours

We have found through analysis of professional examples that the fonts and colours of the text on teaser posters and magazine covers are a very influential element of the product. We therefore ran a trail of a number of different texts and colours to see which would be most suitable for our chosen genre.

The results suggeted that the best colour would be red with a bold blocky font to suggest the raw appeal and very macho elment of the film. It is targetind at men and we found this research very benifitial.

Conventions Of Teaser Posters

Teasr posters genrally folow very formulaic and conventional techniques to produce their intended effect. The format and layout are very simple and because of this the audience is caused to imagine alot of what they suggest. This then often leads to the audience wanting to know more therefore, raising the profile of the film.

The imagery is usually very suggestive and often involves the mainfeatures of the film such as the the big name actors/actresses and a hint at the genre of the production through the costume and setting of the shot.

We plan to apply these techniques to our own production and having already produced the image we have applied some of these techniques before the editing process.

Use Of Adobe Photoshop

Throughout the production of both our teaser poster and magazine cover, Photoshop has us hugely. It has enabled us to influence the the appearence of a photo to suit our own purposes and enabled us to produce much more proffesional lookinfg products.

Teaser Poster:

The photo we used to produce our teaser poster consists of the three charaters featured in the teaser trailer and offers an insight into their roles through the the stances they hold. We used photoshop to add layers that affected the distortion, intonation and contrastto help us create the desired effect. We also included a very bold title and tag line from the film to strike out at the audiences attention. Logo's of brittish flm companies were included to make the design appear more real and proffesional. They are always present on teaser posters so we believed ours shouldn't go without.

Magazine:

The production of our magazine cover was very similar tothe production of our poster as both follow quite similar conventions. The photo used for the magazine is less confrontational and more inviting as the purpose is to encourage the reader to read the article. We have also included sections of text togive an insight into the article.


Overall, we found photoshop a very benifitial tool and aid and it helped us generate the best possible product.

Title Sequence In Our Film

In our production we have decided to use a series of titles to help us put our production together. The use of titles in teaser trailers is very popular and it is due to this that we have decided to include them in our own.

It was surprisingly hard uploading the correct fonts and colours and this process actually took longer than the editing of the camera shots. However, the investment of time was well worth it as it has helped us split much of the narrative up and create a montage effect which we considered important in our chosen genre of film.

We have attempted to make the titles catchy as the whole idea of a teaser trailer is to promote the film early on and we hope this has added to the effect. We did try a number of different versions before finally settling on the simple but striking black background with white lettering. This was a good choice we have been told by many on our feedback questionnaires so far and well worth the effort.

King Kong Teaser Analysis

The most previous production of the film King Kong was possibly the most successful. It made a ten times what it cost to make and to the use of CGI footage to a new height. The Director Peter Jackson was critically acclaimed for reinventing an old classic and the teaser trailer more than shows this.

This trailer is longer than most but the effect is not lost through this. It creates a mesmerising sight as the narrative, camera work and editing play a huge role in its success. Forty percent of the film is made up of computerised images and this is what is promoted in the trailer. It is not hard to see that this was the focus of the advertising campaign which proved to be one of the most successful ever. As well as this there is and interesting take on how they put the shots together. Unlike most teaser trailers there is definite following of the narrative and the use of voiceovers from the film during shots that do not actually contain these is very effective in also giving the editing a form of montage and yet still following the narrative.

What is also effective is the use of sound and how it always seems to relate to the on screen activity. The mood music works extremely effectively and transfers the meaning of the scene to the audience with ease. This is a technique we may try to us in our production but could possibly find hard due to the use of a soundtrack and voice over dialog.

I also found the use of props and costume very realistic in this trailer. I believe that the more realistic a film appears the more the audience can emotionally connect with the narrative and therefore I shall be considering these elements very carefully in my own production and casting.

The use of a very vague release date for the film was an interesting technique as it leaves the audience to find out the rest and want to know more. This shall be used in our production as it adds to the compatibility of the teaser trailer and the conventions that go hand in hand with it.

4.3.2.1 Teaser Analysis

This Film is due to be released at some point in 2010 but the producers have kept the date disclosed to add the viral marketing campaign they are trying to create. It is a Britsh production and again features many of the cast from the cult classic Kidulthood. This is also a feature that will aid the viral effect of the advertising campaign. The director is Noel Clarke who is becoming somewhat known for creating films in the genre of British Youth Crime and doing so extremely successfully

The trailer is very short even by the typical teaser trailer conventions but this makes the effect much more intense. There are two shots used and little non diagetic sound and the atnosphere created by this technique is most interesting. It makes the audience start contimplating what may happen next more effectively than any other teaser trailer i have seen and therefore makes for hugely effective promotion of the film.

The use of subtitles is interesting in this trailer. Usually and conventionally subtitles are either used to describe the narrative or to introduce a scene. This particular trailer uses them to ask questions of the audience and creates a slightly mysterious style that gives much greater conviction to what has just been viewed on screen.

We plan from looking at this trailer to try to adopt a similar approach to the title sequence. As we found this technique so effective we have decided to boorw some of these conventons and apply them to our own production in the hope that despite our version being longer the effect shall remain the same.

Use Of Props

In our production we have used few props due to the connotations raised by the use of many of them. The genre of our film generates a content that is not generally suitable for people under eighteen and as a result we have had to try a create suggestive scenes to create the image in the audiences mind rather than actually show the graphic detail.

We have however, decided to use a knife in a single shot but not with any reference as to how it is used in the films narrative. We are relying on the audiences prior knowledge to link the prop with the genre and then come to the conclusion as to what it may be used for. I play the individual who uses this prop in the film and just as a prior warning the scene may seem very intimidating but as a result the entire profile of the film is raised.

Other than this the film is largely dependant on the setting and narrative to tell the audience what is hapening on screen and as a result we have employed the use of a trained actor (Rafid Abdul Hussain) to play a role alongside myself to give a more proffesional appearence to the production.

Completion of Filming (planning and research)

Filming our teaser trailer has taken longer than expected though we feel the extra hours were well worth the effort as it has resulted in a much more thoroughly thought out, professional piece.

Midway through the filming process we were unfortunately inhibited by the weather as it was snowing for around a week. This would break the versimilitude of our film and wipe out the realism if one shot was dry and the very next snowy. So we felt it was a wiser decision to put in hold until the poor conditions subsided.

Another problem we found whilst filming was that the actors could not all participate on the same day. It proved bery challenging to actually find a day in which no-one was busy. However we took full advantage of these days by filming for hours on end, taking several shots on one thing and then later deciding which one to use in our teaser trailer.This tactic worked well as it meant we could experiment with different shots and not be bound to just one. On some of the shots it took a group vote to decide which one was the most effective.

Acquiring the props and renting out the camera and other equipment also took strong organizational skills. As well as this we asked a variety of people living on the estate that we were filming on to appear in our film as extras. Though they were not part of the original casting we believed they would add a strong authenticity to the film as they had a greater genuine understanding and knowledge of what life on the estates was like, through their own personal experience. Now that we are well into into the late stages of editing, we are comfortable that our piece shall be completed by the deadline set.

Production Timeline (planning and research)

For our teaser trailer to reach it's full potential we had to put a lot of thought into our time management. Without this we may have fallen behind schedule or not had enough time to make changes to our production.

Christmas Holidays
Ideas for teaser trailer task are thought of and noted down.

Week 1
Detailed storyboard is written including script.

Week 2
Planning for production begins.

Week 3
Finalised planning of mise-en-scene, editing, shots and narrative is completed and added to blogs.

Week 4
Filming begins.

Week 5
Filming continued.

Week 6
Filming continued.

Half Term
Reflection of preliminary exercise and current project.

Week 7
Filming completed.

Week 8
Editing suite software is used to begin editing the teaser trailer.

Week 9
Voiceovers are used and added over the piece.

Week 10
Soundtrack is chosen and added to the teaser trailer.

Week 11
Editing is finished and final touches applied to our coursework.

Week 12
All post production evaluations are posted on our blog.

Lighting (planning and research)

To use lighting in the right way is a very difficult skill but once mastered can be very effective in creating character representations. For this reason we have payed careful attention to this during production.

Most of our teaser trailer was filmed on an overcast day in the late afternoon. This gave the film a darker, grittier edge than filming in bright sunshine would have. However this meant that capturing the light in our shots at the right moments was tricker than we had hoped.

Nevertheless we were able to achieve this during the continuity editing in which Rafid and Alex attack Mat down the alley. Rafid's face is often left in shadow to giv him a far more menacing and mysterious image. The light is often shone towards Matt to show him as the good character and one looking to escape the troubled lifestyle.

Even the indoor shots use little light as we want to convey to the audience the feeling that this is a dark film which does not glorify the concepts included in the narrative.

Target Audience (planning and research)

We have gone to great measures to make this film as appealing to our target audience as possible. We have aimed our film at teenagers and young adults who can relate what life is like in urban areas where turf wars are common occurances. Giving them the right impression is a must if they are to be persuaded to eventually watch our film.

Very little dialogue is used as the teaser trailer focuses mainly on the action shots which are combined in a fast flowing montage. Shots of opposing gangs, and conflict between them are shown repeatedly to show the audience what the film is about. We are going for a niche market which would be of most interest to males, and so have decided not to include many females in the teaser trailer. Shots of the location are included and an extended scene down an alley way is used to give the audience a clearer idea on the narrative. Still shots of the characters are taken and briefly held to inform the audience of the cast, and the film name is left right until the end of to keep the audience in anticipation.

Modern gadgets such as blackberry phones are used along with young characters to show this film is marketed at teenagers. As well as this the music track used would also appeal to youths living in urban areas. The film does look rather dark from the start but we felt this would be a more effective method of conveying the philospophies of the film than to try and use too many enigmas and shifts in time and narrative.

Costume (planning and research)

Ensuring the characters are wearing the correct clothes to suit their personas is vital in creating a believable narrative. Therefor great care has been taken to kit them out properly, to produce the characters we envisaged.

Rafid Valenciano wears very intimidating clothing to fulfil his 'gangster' role. This includes black hoodie, silver chains, dark jeans and black bandana. Alex Cox his partner is represented in much the same way through the large white hoodie, jeans, and footwear. However their counterpart Matt Rayburn has a different style though living in the same area. He wears lighter jeans, 'abercrombie' hoodie and has a longer scruffier hairstyle to match the look. This distinguishes between the two classes and warms the audience towards Matt Rayburn's character.

This aspect of mise-en-scene is very important in identifying the characters. Despite the teaser trailer being relatively short the audience can tell just from the costume that this is an urban film which concentrates on youths and the representations they hold.

Here are some examples of Rafid's costume:

Black Hoodie

Bandana

Silver Chain

Software

In terms of an overall production, the software and quality of technology we have used is a huge talking point. The upgrade of the editing suite for this production has enabled us to push our trailer into a much more accomplished position and has enabled us to present the footage in a way that can influence how we are trying to make the audience feel and think more effectively.

The Adobe software gives us a much broader range of tools to extend our production from a no budget filming task to a more extensively proffesional teaser trailer. We have made great use of the new technology and have by doing so managed to create some very interesting an thought provoking shot transitions and lighting effects to aid us in dictating the narrative to the audience.

We have used the time creation tools to great effect and have been able to slow down pivotal moments of the trailer with the purpose of focusing the audiences attention on these shots and sequences. This tool has also been used to make some shots more flowing such as the 360 degree angle due to the fact that they were very difficult to film at the correct pace.

I ave also this year been able to record an audio file with a voice over meaning that the soundtrack also sounds much more proffesional than in previous tasks. I have created the melody and the lyrical input meaning that the entire production is of our own creation from the resources given. The layering of other recordings also assisted me in the creation of this audio file meaning that not only does the soundtrack fit the production perfectly it also sounds as though it has been worked on for a longer time period that actually was.

In this production we also used voice overs to improve the dialog quality. In our last production this was a real issue and we have seen great improvments through this technique. It has taken a bit of time but the results have been well worth the effort.

Trailer Development

As our planning and production have progressed and we have devloped our ideas on what to include and the techniques we should use to create the effects and audience representation we want. When we began planning we had a very basic idea of what we wanted to create and as the acyual filming of this idea began we have built upon it and managed to challenge many sterotypes and perhaps traditions which makes our production very contreversial.

We have ensured that all important areas of the narrative have been included and in some parts have repeated the filming process of these shots to gain the best results and shot effect. This has meant that the the result has been exactly as we invisaged giving our production, far greater integrity than perhaps our previous attempts in preliminary tasks.

We also used documents such as storyboards to great effect and through doing so it has made the filming and editing process much easier and quicker leaving more time to perfect the other perhaps weaker elements of our overall production.

Questionare (planning and research)

I asked 20 random people of different ages to take part in this questionare. I sent it over facebook making it easier for them to send me the results. This is the audience feedback we recieved:

1) What aspect of a teaser trailer excites you the most?

a) The producers and directors
b) The setting
c) The actors
d) The narrative

The highest scoring answer was c) therefor we shall include credits in our teaser trailer giving the name of the actors as it seems to have a persuasive effect on the viewer.

2) What would you rather see evidence of along with a crime drama?

a) Romantic clips
b) Elements of humour and comedy
c) Neither I would prefer it kept to its main genre

The highest scoring answer was c) so we shall keep the majority of scenes to violence and tension.


3) Which genre of music do you think would best suit our a film along the urban football hooligan narrative?

a) Hip Hop
b) Grime
c) Punk Rock
d) Drum n Bass

The highest scoring answer was b). This is probably because our film is obviously english and so an english genre of music would adequately suit this.

4) In a teaser trailer do you prefer to be shown:

a) Hardly any information on the film keeping you in the dark
b) A selective release of information on the film keeping you guessing
c) Lots of information leaving relatively little to the imagination

The highest scoring answer was b) This was unsuprising and means we shall have to take great care in how much of the plot we expose and at the same time not wrap the film up in too many riddles.

Miami Vice Teaser Trailer Analysis (Research and Planning)

The film was based on the 80's crime drama series Miami Vice in which the stories of cops bringing down gangsters was told. Therefor after this teaser trailer was brought out, everyone was expecting a great movie. Though the film itself was seen as a let down in many peoples eyes, I think the teaser trailer itself is effective in what it is trying to convey.

We can see it is a universal film so most likely to be on a big budget. It informs us the director of the film is Michael Mann, which are both very successful films. The big name actors Colin Farrel and 'academy award winner' Jamie Foxx are also included towards the end of the teaser. This is a great tactic in attracting the audiences interest, as they use names of companies, directors, and actors which are well established in the film industry so people trust it is going to be an enjoyable film.

Much less is given away about the narrative, maybe because fans of the series will already know more or less what to expect. The trailer begins with fast paced single shots which fade to black, increasing the enigma. Themes of the film are included through the shots of stylish cars, impressive planes, and ski jet. We can see this through the many clips of shooting, fighting and chase scenes common in crime dramas. The shot of the camera moving from under water to over water is interesting as it may represent the expected increase in popularity of the old series- as it goes from sunk to suddenly alive. Other links to the TV series can be seen when the film name is revealed at the end of the trailer, backed by blue and red police car lights, which would excite old fans of the series. The trailer ends with an extended close up shot of the two cops together, which contrasts earlier shots of them seperated. Not only is this true to the narrative of the actual film, but works in showing them united and building a bond between character and audience.

Dialogue is only used at the beginning of the teaser trailer, both are important quotes from the film. In between this the soundtrack of the song, which was very popular at that time, is played. This also works in increasing audience familiarity to the trailer. Many locations used in the film are captured in this short trailer, as this was widely reguarded as one of the greatest stengths of the film. Quick editing used throughout deifnately works in keeping the viewer guessing, and many of these typical conventions of teaser trailers shall be employed in our own piece.

Shank Teaser Trailer Analysis (Research and Planning)

This film is also a crime drama similar to our own which is why I have chosen it to analyse. The narrative follows gang violence in London and uses grime artists and their tracks on the trailer.

The trailer begins with the opening credits of the film company met by the backing track of Tempz- Next Hype, a well known song amoung fans of grime. This instantly attracts fans of the song as they are greeted by familiarity, and so are persuaded to watch the rest of the trailer.

The opening shots are interesting in how they are slow and use a reverse motion. This ties in with the plot on how society has taken a backward turn and now in 2015 things must start moving forward again. The shots are important as they include significant dialogue, a powerful backing rythm, and introduces the main characters but on the back foot. As the pace of the sound and the shots increases simultaneously, we learn more about the situation of the narrative. A character played by grime artist 'Bashy' is heavily advertised to the audience in order to increase the appeal of the film.

As the trailer progresses the characters are seen to be fighting back against their hardships. This something we wanted to incorporate in our own work. Going against the general rules of narrative, we do not start with equilibrium, but with jeorpardy, and this is fought against throughout the trailer to be left hanging in the balance. The dialogue here is extremely important in how the characters are represented to the audience. For example when Adam Deacon's character shouts 'I'm not killing anyone' we cans see he is someone moving against the violence.

Scenes of courtship, clubbing, and a live performance by Tepmz is included after one minute to add a different element of the film. Whilst the previous shots have heavily used the common denominator of males and violence, these shots including amorous activity will attract females to want to watch the film, as will the appearance of an urban celebrity.

The ending of the trailer is most effective in accurately reflecting the nature of the film. Fast montage editing is use in conjunction with the music and every shot is one of someone getting punched or beaten. The name of the film is finally revealed together with the slogan: ''If your not one of us, your a victim'' and it is wrapped up with a slightly longer shot of Bashy the most well known of the grime actors throwing a final heavy punch and then the release date immediately following on screen. The way it is shot is as though it's driving the message into you albeit in a violent manner, and the end sequence definately worked in exciting me about the film.

The technique used is something I would really like us to use in our own teaser trailer, as I feel it works so well in enforcing the message. Furthermore the mise-en-scene used improves the trailer's versimilitude. Things like red buses, grafitti, council estates tell the audience they're in London. The clothes used, especially during the shot of the all black gang really gives an imitidating feel through the use of bandanas, hats , hoodies and other ghetto clothing used. Zoom-in shots of small details such as nike tickets show the urban culture and class of the characters, and these shots also work in drawing importance on cetrtain images (for example close-up of shoes whilst the man is running). The continuity of appropriate clothing, sounds and location is something we shall certainly be checking in our own work on a regular basis.

The film 'Shank' has a big advertising campaign as the grime actor Bashy wrote and sung the theme tune for the film: 'When The Sky Falls'. As well as being a popular tune, the video uses many other grime artists such as Dot Rotten and Giggs in order to show the support and promotion popular faces like these are giving the film. Short clips of the film are also used in the music video to maximise the interest around this film amoung young fans of grime across the country.

Main References to Preliminary Task (Research and Planning)

For our preliminary task we were asked to produce two short trailers, one representing our school in a good light and one doing the opposite and representing it in a bad light. During this time we learned many useful techniques and skills which can be encorporated into our actual coursework.

We know that to make a succussful teaser trailer the following elements have to be included. A brief idea of the cast, directors and producers as this acts as a major selling point of the film. Genre indicators which can use humour and parody to give a vague idea of the plot, or to switch it from one genre to another keeping it unpredictable to the audience. Lots of short, sharp shots which don't give away the plot and use fast yet simple editing. This is the main point and one definately worth mastering.

Including important pieces of information in quick shots and transforming these into a montage is something we found difficult but vital if we want to create a successful teaser trailer. Since there is less time for dialogue and action, the shots cannot be explained and spoon-fed to the audience, leaving much of the interpretation up to the audience. Consequesntly we have to make sure we deliever the desired effect through our mise-en-scene which includes lighting, make-up, costume, etc. We were able to achieve this in our preliminary task as the audience were able to distinguish between the two, but obviously with our main task we are dealing with an unknowing audience and will have to take great care in balancing the fluidity and cohesion of our piece.

Planning and Presentation

Alex,

Your analysis is exceptional and you have put a lot of effort into your blog page. Well done. To improve your marks I want to see more of what your production will become. I want detailed storyboards and commentaries and further details of who is involved in your production and what process that involved. There is enough theory here to press you towards top marks if you push yourself a bit further and show how you have managed your time and devised your piece. Well done.

15/20
Level 3

360 Degree Rotation shot

We have decided to atempt a 360 dgree angle shot of one of the main characters for our teaser trailer. Should we succeed then the quality of the production will be highly raised and there will be a certain 'cool' aspect included which is very valuable to our chosen genre.

We have no tracking equipment so it will be done completly by hand and therefore will not look as good as it could but if it is possible it shall be a huge personal sucsess.

Teaser Trailer Analysis of Adulthood

Adulthood represents and will for some time to come everything that is wrong about modern day society. It is a potent reawakening to the realities of the effects of gang violence, drugs and the ‘yob’ culture. Having been relatively cheap to produce, the film itself made a good profit and for a period swept Britain with an abstract craze for quoting lines from the film.

The teaser trailer for this film is a very effective and at the same time interestingly constructed production. The film was praised for its clever use of the camera on a low budget and the trailer certainly ensures the viewer knows this. Every emotion provoking shot is included in a montage of excitement and sounds that create a feeling of complete attachment to the film and its storyline. This is an effect we would like to transfer to our trailer as, even though I have watched the film in its in entirety its teaser trailer made me want to watch it again.

The thing I found most interesting about this particular trailer was how it used its sound, dialog and soundtrack all in convergence. It made sure that my attention was solely on what was happening on screen and therefore entails exactly what is needed to make it a successful teaser trailer. As I mentioned in a previous post this was already a plan of ours and viewing this has more than reinforced the idea. The dialog used throughout gives the outline of the story and has the typical effect of leaving you wanting more. There are also many changes in the pace of the trailer as it gives the different aspects of the storyline and this is a great factor in the absorbing nature of the trailer.

The opening and closing shots in this trailer are particularly memorable and this I think was done purposely to leave an image in the viewers mind with the motive of persuading them to look further into the film and therefore actually watch it when it comes out. This is an idea we intend to borrow and use to our own gain as it certainly, when I showed it to others who haven’t seen the film provoked the intended response.

Music Influences (planning and research)

The music we use has to be non copyright and this definately narrows down our options. We are looking to use something hard hitting and powerful to create an impact and reflecting the mood of the genre; highlighting the film as something not to be taken lightly.

There are many unsigned artists who use emotive lyrics with a deep bass which would represent this. We are also looking to make our music using a vinyl set to increase the originality of our teaser trailer and make it more effective. Different pieces of music are going to be used to help the audience recognize the switch in genre which we shall deploy in our teaser trailer. This will keep it lively and unpredictable, which I think is the best tactic as the curiousity of the audience is what the teaser trailer is trying to achieve.

Other diagetic sound such as gun shots shall be downloaded off different software and mixed in where appropriate to enforce the realism of our trailer.

Rise of the Footsoldier Analysis

Rise of the Footsoldier is one of Brittain's most shocking and potent true stories gone blockbuster. It is a film that is not recommended for the faint hearted as it contains shocking torture scenes and harrowing violence. Directed by Julian Gilby, this shocking tale of hooligan turned gangster puts a new spin on the overused and sterotyped gangster genre.

The trailer for this film is a very interesting production. As it begins there is no sound other than the main characters(Carlton Leech) dialog and a faint background sound which succeeds fantastically in creating an atnosphere worthy of a 'Stanley Kubrick' classic.

The shot transition is noticably short throughout but what is noticable is that the trailer very much follows the storyline of the film itself. This then results in some of the shots being longer as this then gives an altertion in the pace and this usually occurs where dialog is present. The content of these shots is also noticably intense and this is a more than popular trait of a teaser trailer. As the film contains large amounts of violence, the trailer is no different and is continually referenceing some of the less savoury scenes from the film. It doesn't however, show any of the torture scenes as this may put a large amount of people off due to the raw content and inhuman quality it possesses.

The audience for this film is clearly suggested through the trailer. It is aimed at men of all ages and although it does contain romance it does later show that romance being literally killed. It certainly aims at a more cult following due to the explicit and often disturbing content. I would say that more younger men would watch this as it does rely on an element of immaturity to succed in gaining your enjoyment.

The soundtrack is played through half the trailer but before this there are constant introductions of non diagetic sounds which support what is happening in the scene aswell as continual mood music. This has been done to create the suitable atnosphere. The length of this trailer is relativly long and this goes against the typical 40-60 second length of teaser trailers but it isnt actually noticable due to the intesity of the action.

Having been relatively cheap to make the actual film and both its theatrical and teaser trailers made a good profit and this shows modern day society's thirst for pointless violence, organised crime and drug usage in, their living room. The setting was in the more deprived areas of east London and Essex and the way in which many of the shots are composed is very suggestive of this. The basis on which the costume is pronounced is also clearly indicating a link to deprived criminal activity but it is interesting how as the trailer progresses, the costume changes to more upmarket and expensive looking clothing. This ties in with the story as the main characters start to make money from the crime they are performing.

We plan to borrow some of these techniques and use them in our own teaser trailer. The presence of a narrative alongside a soundtrack is somthin we will definatly be borrowing and we also plan to use a genre change similar to the one in this trailer to engage the audienc and create a sense of humour in an indirect way. We hope that these techniques will help create the effect that they have in this particular trailer.